THE COMPLETE SPONSORSHIP SYSTEM FOR RACING DRIVERS
You’ve sent the emails. You’ve heard nothing back. It’s not them.
Most sponsor pitches ask for help. The ones that get signed offer brands a real business return. Orbit Drivers Edition shows you how to build that pitch, price it and deliver it.
One payment. Instant download. Fully editable. Start in an evening with the five-step Fast Track.
Three reasons drivers don’t get sponsors
01 Messages that never get a reply
You’ve emailed, messaged and followed up. Nothing comes back, so you send the same pitch to more brands
02 No idea what to charge
Orbit gives you benchmark prices for every partner level, from club racing to GT and shows you how to justify your number.
03 A deck that says “this is my car”
Livery space and results don’t sell partnerships. Your pitch doesn’t show a sponsor what they get out of it.
All three come from the same gap: a pitch built around your racing, not around the sponsor’s business.
Orbit closes that gap.
SOUND FAMILIAR?
Brands don’t buy livery space. They buy outcomes.
Driver profile, content, client hospitality, staff engagement, recruitment. When your pitch speaks the sponsor’s language, the conversation changes from asking for help to offering a commercial partnership.
HOW ORBIT WORKS
Not a template pack. Not a course. A sponsorship system.
Every part feeds the next. Your strategy fills the workbook, the workbook prices your packages and your packages shape your pitch.
STEP 01
Read
The Practical Guide walks you through the Orbit approach, step by step, written for drivers.
STEP 02
Build
The Season Workbook turns your story, audience and assets into packages with a defensible price.
STEP 03
Pitch
The Driver Pitch Deck puts it all in front of a sponsor, following the five-stage Orbit Value Story.
THREE CONNECTED ELEMENTS. ONE COMPLETE SYSTEM
No fluff. No unnecessary theory. Just what actually works.
Element 01
Practical Guide
Your complete strategic foundation, from why sponsors buy to how you renew them season after season.
Fast Track: five steps from your story to a sponsor meeting
Quick Price Guide: benchmark ranges for club, national and GT, plus how to justify your price
Your career journey and three-year plan: what sponsors actually buy into
The five-stage Orbit Value Story for your pitch
Outreach that gets meetings: sample emails for companies and private backers
Negotiation and driver-specific agreements
Delivery, reporting and renewal
Element 02
Season Workbook
Fifteen working tabs that take you from your story to a signed agreement. Know your numbers before any conversation with a brand starts.
Driver profile, audience insights and your livery map
Season target planner: how many partners you need (for your eyes only)
Quick Price table, plus an optional valuation calculator to back up your number
Brand targeting, outreach, delivery, reporting and renewal plans
Your three-year plan, step by step
Element 03
Driver Pitch Deck
A fully editable PowerPoint built on the Orbit Value Story. Drop in your story, your season and your sponsor, then send.
15 slides in the order sponsors want to see them
Livery mock-up slides for your car, suit and helmet
A career journey and three-year plan slide
Speaker notes on every slide, linked back to your workbook
Photo placeholders throughout
Plus a one-page Start Here guide to get you moving
WHO IT’S FOR
Built for drivers at every level
Karting
From cadets to international karting. Build the habits & the pitch early, while your story is at its most compelling.
Club & National Racers
Local businesses are your strongest prospects. Show them what a season with you is worth to them.
Single-Seaters
F4, Formula Ford, Formula Vee and beyond. Fund the step up with partners who want to grow with you.
Parents & Driver Managers
Running a junior driver’s programme? Orbit gives you a professional structure from first contact to signed agreement.
GT & Touring
Bigger budgets, bigger audiences, more business guests. Turn the paddock into a client hospitality platform.
Teams & Academies
Give every driver on your roster a professional structure from day one. Each driver gets their own copy.
THE DIFFERENCE
Before Orbit. After Orbit
Before Orbit
✕A generic deck sent to every brand
✕A price based on your budget, not your value
✕Selling livery space and results
✕Asking for help
✕No follow-up, no reporting, no renewal
✕Starting from scratch every season
✕Asking for one season support
After Orbit
- A clear value story tailored to each sponsor
- A defensible price you can explain
- Selling outcomes the sponsor cares about
- Offering a commercial partnership
- A season of delivery, reports and a renewal plan
- A system you reuse and build on every year
- A three-year journey sponsors want to be part of
BUILT ON THE GRID
Built with 23-year racing veteran driver Jonny Hollywood
Jonny has raced since 2003, mainly in Formula Vee alongside a range of saloon categories and returned in 2026 to challenge for podiums and class wins. He has filled almost every official role in the sport, from marshal to Clerk of the Course, at events from club level to IndyCar, Le Mans and Formula One.
He also co-created the Sim Racer to Real Racer Irish Formula Vee scholarship with RTA Virtual Motorsport. He knows how hard sponsors are to find and keep and that experience runs through every part of this system.
“I know firsthand how hard it is to attract and keep sponsors, and how transforamtive the right backing can be. I got involved in this solution to help the next generation secure the support they need to race at the highest level” Jonny Hollywood
GET STARTED
Get the System. Land the deals.
One investment. Lifetime access. The tools to close sponsors for years to come.
Orbit Drivers Edition
Everything you need to find, win and keep your partners.
€450
- Practical Guide (pdf)
- Season Workbook (Excel)
- Driver Pitch Deck (PowerPoint)
- Start Here Guide (pdf)
Fully editable files, yours to keep
+VAT (where applicable)
Instant download · For your own use, not for resale or sharing - Terms of Purchase
FAQ
Questions drivers ask
Everything you need to know before you buy
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Yes. Orbit Drivers Edition works for karting, single-seaters, GT, touring cars, club racing, rallying, even motorcycle racers.
The examples use a single-seater, but every tab and slide is built for you to tailor to your car or bike, your series and your season.
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Yes. The Practical Guide starts from the basics and the workbook walks you through every step, starting with your warm circle of family, friends and local businesses.
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As soon as your payment is complete you will receive a zip file for instant download. The complete system, all files for you to start using straight away.
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The Practical Guide and Start Here guide as PDF, the Season Workbook as Excel (.xlsx) and the Driver Pitch Deck as PowerPoint (.pptx).
Every working file is fully editable.
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Open the Fast Track page at the front of the Practical Guide. Five steps take you from your story to your first sponsor meeting. Come back to the rest as you need it.cription
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Yes. Once you’ve bought it, it’s yours to keep, so you can reuse and update everything season after season.
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Orbit works the same way for junior drivers. The Agreements section covers what changes when a parent or guardian signs on the driver’s behalf.
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Because it’s a digital product you get access to straight away, all sales are final once the files are downloaded.
If a file is faulty or won’t open, contact me within 14 days and I’ll replace it.
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Orbit is self-guided. If you have a question about using the materials, email colm@ancairesponsorship.com.
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No. Orbit gives you a proven structure and the tools to approach sponsors professionally.
Results depend on your effort, your audience and the brands you approach.
Your next sponsor conversation starts here.
READY WHEN YOU ARE
Instant digital delivery · Fully editable files · Use it every season