With 15 years’ experience across Ireland, the UK, Europe, and the Middle East, I bring a rare all-sides perspective to the sponsorship industry. Having worked across brand, rights holder and media environments, I understand what makes partnerships commercially credible, operationally effective and genuinely memorable.

I’ve worked closely with leading rights holders (e.g. IRFU, GAA, Connacht Rugby, UAE Olympic Committee, Emirates Cricket Board etc. ) and globally recognised brands (e.g. Heineken, GSK, Unilever, McDonald’s, Cupra, Jaguar Land Rover, Emirates & more). In addition I’ve also worked across media owners including Virgin Media, RTÉ, Bauer Media, Sky & more.

I have worked on every stage of sponsorships (e.g. strategy development, property selection & valuation, contract negotiation, activation, delivery management and performance measurement).

This ensures that your solution is tailored to your needs and not a copy and paste agency approach.