About Me

With 15 years’ experience across Ireland, the UK, Europe, and the Middle East, I bring a rare all-sides perspective to the sponsorship industry. Having worked across brand, rights holder, and media environments, I understand what makes partnerships commercially credible, operationally effective, and genuinely memorable.

I’ve worked closely with leading rights holders (e.g. IRFU, GAA, Connacht Rugby, UAE Olympic Committee, Emirates Cricket Board etc. ) and globally recognised brands (e.g. Heineken, GSK, Unilever, McDonald’s, Cupra, Jaguar Land Rover, Emirates & more).

I have worked on every stage of sponsorships (e.g. strategy development, property selection & valuation, contract negotiation, activation, delivery management and performance measurement).

This ensures that your solution is tailored to your needs and not a copy and paste agency approach.

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Who I Work With

  • I have worked with brands across almost every industry. With Fortune 500 Global Giants and local business looking to innovate.

    I have also worked on both business and consumer focused brands.

  • My ethos is that sponsorship guidance should be available to rights holders of all size.

    No sports club too small, no governing body too big. We all have sponsorship challenges including;

    • Sports governing bodies

    • Sports clubs

    • Arts & Culture

    • Music & Entertainment

    • Gaming & Esports

    • Charities

    • Festivals

    • Media

    • & more

  • Not all talent have agents experienced in sponsorship and not all talent want an agent - they prefer to be at the driving seat of their commercial deals;

    • Sports stars

    • Ambassadors

    • Celebrities

    • Influencers

    • Content Creators

    • etc.

  • Not all content creators have the budgets to hire a full time consultant or agency. However, they still have strong opportunities for brands that may be overlooked;

    • Podcasts

    • Youtube Channels

    • Media Owners (TV & Radio)

    • Social Media

    • Other (Gaming channels etc.)

Launch of Google partnership with Nexus International Games Conference

Launch of Google partnership with Nexus International Games Conference

Photo call to launch Lidl's media sponsorship of Gogglebox Ireland

Photo call to launch Lidl's media sponsorship of Gogglebox Ireland

Heineken's sponsorship of the Off The Ball Roadshow

Heineken's sponsorship of the Off The Ball Roadshow

An Post Money sponsorship of Irish Esports League, Gamerstore Legion

An Post Money sponsorship of Irish Esports League, Gamerstore Legion

Launch of Connacht Rugby new kit with in the inclusion of new partners Hello Fresh & Lyca Mobile

Launch of Connacht Rugby new kit with in the inclusion of new partners Hello Fresh & Lyca Mobile

Panadol Extra Homegrown Heroes with RTÉ

Panadol Extra Homegrown Heroes with RTÉ

McDonald's media sponsorship of RTE 2FM Breakfast Show

McDonald's media sponsorship of RTE 2FM Breakfast Show

Middle East Xerox Corporate Golf Challenge

Middle East Xerox Corporate Golf Challenge

Official Car Partner of GamerFest Ireland

Official Car Partner of GamerFest Ireland

UAE National Rugby Team launching a new season with Emirates Airlines

UAE National Rugby Team launching a new season with Emirates Airlines

Official Telecommunication Partner of GamerFest Ireland

Official Telecommunication Partner of GamerFest Ireland

Dubai Duty Free renewal as Match Official Partner of UAE Rugby Federation

Dubai Duty Free renewal as Match Official Partner of UAE Rugby Federation

Strong Roots media sponsorship of VMTV coverage of the 6 Nations Rugby

Strong Roots media sponsorship of VMTV coverage of the 6 Nations Rugby