SPONSORSHIP DONE RIGHT

Fifteen years. Every side of the table. No agency. No guesswork

Brands
Orbit Sponsorship System
Rights holders
Four people standing in front of a large screen displaying the logos of Nexus and Google, in an auditorium setting.
Three athletes wearing green sports jerseys standing confidently in a tunnel with green lighting.
Promotional graphic for a collaboration between GamerStore Legion and A Post Money Mate, featuring a young woman wearing gaming headphones and holding a gaming keyboard, against a dark purple and blue background.
Three emergency responders standing in front of rescue vehicles outside a building with a sign that reads 'Blood Bike Leinster.' The responders are wearing high-visibility jackets with red, yellow, and reflective stripes. There is an advertisement ov
A smiling young woman and man lying on a concrete sidewalk outdoors with two McDonald's coffee cups in front of them.
A man playing golf on a course, preparing to swing with a golf club. There are Xerox banners and a building in the background.
Group of seven rugby players posing at an airport with airplanes in the background.
Four people sitting on a black beanbag and a chair behind a musical-themed sign, with 2 men and 2 women smiling at the camera. One man is holding a white virtual reality headset. The sign says 'ei' and 'GAMER FEST'.
Four men standing in front of United Arab Emirates Rugby Federation banners and a backdrop with Arabic writing, during an official event.
Heineken Rugby Club promotional image featuring a stadium with a green illuminated roof and a large green and white shield with a rugby ball and a globe, set against a city skyline at night, with the slogans 'Where Rugby Meets the World' and 'Join us
Black CUPRA vehicle parked on the street in front of a modern glass building with colorful lighting.
Group of nine people, including five women and four men, posing in front of a colorful abstract background and a Lidl sign. Some people are sitting on a red sofa, others are standing behind, all are smiling.

Organisations I’ve worked with:

The Connacht Rugby logo featuring a green heraldic lion holding a sword.
NEXUS International Games Conference
UAE Tennis Federation logo with a yellow tennis ball and a curved green, white, and black line.
GSK logo on an orange gradient background.
McDonald's logo with two yellow arches over a black background.
Purple logo of a bird standing on a snake with the letters 'AIB' beneath it.
Red background with the white logos of Emirates airline and the Dubai World Cup horse racing event.
The image features the GamerFest logo
Black and white logo for Brainspark Games with a stylized letter B inside a circle and a star, accompanied by the text 'Brainspark games'.
Stylized logo with the letters 'JLR' in gray.
Ei for all logo with black background and white text
Heineken logo in red and green colors.

Most Sponsorships Fail Before They Start

For Brands

Most brands don’t have a dedicated sponsorship manager. Proposals land in inboxes without a strategy to evaluate them against, deals are signed without a clear picture of what success looks like and activations are built around what’s easy, not whats is memorable.

It is usually handed off to a media agency or marketing team with little experience to activate.

    • Say yes to the proposal because the relationship is good, not because the strategy is sound

    • Delegate the decision to a marketing team or media agency with no sponsorship experience

    • Copy what a competitor is doing and hope it works the same way

    • Agree a deal and figure out activation later

    • Budget committed to partnerships that don't align with brand objectives

    • Sponsorships that are announced but never properly activated

    • No way to measure return so no way to defend the spend next year

    • Good opportunities missed because there was no strategy to recognise them

For Rights Holders

Rights holders are expected to build strategies from scratch, create packages & proposals, price, negotiate and deliver measurable results. Usually with limited resources, experience and time.

The pressure to secure sponsorship is real. The system and experience to do it properly rareley matches it.

    • Build a proposal based on what feels right rather than whats important to the brand

    • Price packages by guessing what another event or organisation charges

    • Send the same deck to every brand on the list and wait

    • Ask someone internally to handle it alongside everything else they're already doing

    • Sponsors who don't respond, don't convert or don't renew

    • Deals that close at half the value they should have

    • Partnerships that underdeliver because nobody defined what success looked like

    • A growing frustration that the sponsorship opportunity is there but nobody knows how to unlock it

Sponsorship Solutions

I Sit on Your Side of the Table

Flexible, on demand sponsorship solutions designed specifically for you. Whether you are a rights holder, sponsor, talent or media owners , this is a different way to access sponsorship expertise.

For Brands

  • Short Term, Focused Support on Strategy

    Create what is needed. Fix what is broken. Rebuild what is underperforming. This ensures you actually have something that sells.

  • Sponsorship valuations that make sense.

    Clear data-driven valuations that show what a sponsorship is really worth to your brand so you invest smarter and negotiate stronger.

  • Make better decisions, faster

    Part-time or project basis experience providing high-level strategic expertise such as crafting pitches, valuing assets, and negotiating deals without the cost of a full-time

  • -Sponsorship Lead, Without the Hire

    -Activation Support

    -Opportunity Evaluation

Brand Support

For Rights Holders

  • Focused Support on your sponsorship strategy

    From the ground up, creating your sponsorship strategy, framework, and benefits schedule to ensure you are maximising your value.

  • Short Term, Focused Support on package creation and pricing

    Create business solutions and value for your sponsors while ensuring you do not underprice your opportunities.

  • Senior expertise, Zero overhead.

    Event or project specific, short term, high impact support. This ensures expert guidance where and when you need it without hiring a new member of staff.

  • -An Expert Wye

    -Deal Sense Check

    -Sponsorship Sound Board

Rights holders Support

THE COMPLETE SPONSORSHIP SYSTEM

You’re not being ghosted. You’re being ignored for a reason

Orbit is the complete sponsorship system for event organisers who are done guessing and ready to land real brand partnerships with the strategy, tools and confidence to close.

Where sponsorship comes full circle.

See whats Inside

“Colm’s impact was exceptional, winning major sponsors, renewing partners and guiding smarter sponsorship decisions.”

Philip Patterson, Head of Commercial & Marketing, Connacht Rugby

Four men standing on a grassy field holding Hello Fresh boxes, with a Connacht Rugby banner and several boxes in the foreground.

“Colm’s expert approach has helped secure a whole portfolio of sponsors for NEXUS. I’d highly recommend him.”

Stuart Demspey, CEO, NEXUS International Games Conference

Panel discussion at Nexus Games Conference with four speakers seated on stage and a large screen behind them displaying sponsors.

Let’s Talk

No pitch, No obligation, Just experienced sponsorship judgement, when it actually matters. Let’s chat and see how I can help you.

Book now

Who’s Behind It

I help brands and rights-holders to make sponsorship decisions that deliver confidence, real commercial value and reduces stress.

With over 15 years’ sponsorship & commercial partnership experience across Ireland, the UK and the Middle East, I design, negotiate, and deliver partnerships that drive revenue, brand growth and measurable return on investment.

Learn more
A man with dark hair and a watch on his left wrist standing with arms crossed in front of a tech company logo and a robot image on a screen behind him.

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