Expert Sponsorship Guidance

When & Where You Need It

Practical, expert led sponsorship support for rights holders, brands, talent and media owners , who need experience and confidence, not an agency.

For Brands
For Brands
For Rights Hodlers
For Rights Hodlers
Four people standing in front of a large screen displaying the logos of Nexus and Google, in an auditorium setting.
Three athletes wearing green sports jerseys standing confidently in a tunnel with green lighting.
Promotional graphic for a collaboration between GamerStore Legion and A Post Money Mate, featuring a young woman wearing gaming headphones and holding a gaming keyboard, against a dark purple and blue background.
Three emergency responders standing in front of rescue vehicles outside a building with a sign that reads 'Blood Bike Leinster.' The responders are wearing high-visibility jackets with red, yellow, and reflective stripes. There is an advertisement ov
A smiling young woman and man lying on a concrete sidewalk outdoors with two McDonald's coffee cups in front of them.
A man playing golf on a course, preparing to swing with a golf club. There are Xerox banners and a building in the background.
Group of seven rugby players posing at an airport with airplanes in the background.
Four people sitting on a black beanbag and a chair behind a musical-themed sign, with 2 men and 2 women smiling at the camera. One man is holding a white virtual reality headset. The sign says 'ei' and 'GAMER FEST'.
Four men standing in front of United Arab Emirates Rugby Federation banners and a backdrop with Arabic writing, during an official event.
Heineken Rugby Club promotional image featuring a stadium with a green illuminated roof and a large green and white shield with a rugby ball and a globe, set against a city skyline at night, with the slogans 'Where Rugby Meets the World' and 'Join us
Black CUPRA vehicle parked on the street in front of a modern glass building with colorful lighting.
Group of nine people, including five women and four men, posing in front of a colorful abstract background and a Lidl sign. Some people are sitting on a red sofa, others are standing behind, all are smiling.

Sponsorship decisions are being made without experienced input

Organisations are expected to create sponsorship strategies & proposals in addition to pricing, negotiating and delivering with limited experience, budget and time with very little room for error.

A young boy sitting on the floor with his head down next to a large chalkboard filled with complex math and science equations and diagrams.

Usual options are:

-Figure it out yourselves

-Ask a favour of a friend with some experience

-Commit to an agency you can’t afford or need.

A crack in asphalt with a small band-aid over the crack.

The result is predictable:

-Failing to secure sponsors

-Under priced deals

-Frustration & disappointment

Sponsorship Solutions

Flexible, on demand sponsorship solutions designed specifically for you. Whether you are a rights holder, sponsor, talent or media owners , this is a different way to access sponsorship expertise.

LEGO Batman and LEGO Superman figures sitting outdoors on a concrete surface, with Batman holding a pink ice cream cone and Superman holding a green lightsaber, enjoying a playful moment.

For Brands

  • Short Term, Focused Support on Strategy

    Create what is needed. Fix what is broken. Rebuild what is underperforming. This ensures you actually have something that sells.

  • Sponsorship valuations that make sense.

    Clear data-driven valuations that show what a sponsorship is really worth to your brand so you invest smarter and negotiate stronger.

  • Make better decisions, faster

    On demand access to experienced thinking. This ensures you move with confidence, not guesswork.

  • -Sponsorship Lead, Without the Hire

    -Activation Support

    -Opportunity Evaluation

Brand Support
Brand Support

For Rights Holders

  • Focused Support on your sponsorship strategy

    From the ground up, creating your sponsorship strategy, framework, and benefits schedule to ensure you are maximising your value.

  • Short Term, Focused Support on package creation and pricing

    Create business solutions and value for your sponsors while ensuring you do not underprice your opportunities.

  • Senior expertise, Zero overhead.

    Event or project specific, short term, high impact support. This ensures expert guidance where and when you need it without hiring a new member of staff.

  • -An Expert Wye

    -Deal Sense Check

    -Sponsorship Sound Board

Rights holders Support
Rights holders Support

“Colm’s impact was exceptional, winning major sponsors, renewing partners and guiding smarter decisions.”

—Philip Patterson, Head of Commercial & Marketing, Connacht Rugby

Four men standing on a grassy field holding Hello Fresh boxes, with a Connacht Rugby banner and several boxes in the foreground.

“Colm’s expert approach has helped secure a whole portfolio of sponsors. I’d highly recommend him.”

—Stuart Demspey, CEO, NEXUS International Games Conference

Panel discussion at Nexus Games Conference with four speakers seated on stage and a large screen behind them displaying sponsors.

Snag a free chat

No pitch, No obligation, Just experienced sponsorship judgement, when it actually matters. Let’s chat and see how I can help you.

Book now
Book now

Decisions, Refined

I help brands and rights-holders to make sponsorship decisions that deliver confidence, real commercial value and reduces stress.

With over 15 years’ sponsorship & commercial partnership experience across Ireland, the UK and the Middle East, I design, negotiate, and deliver partnerships that drive revenue, brand growth, and measurable return on investment.

Learn more
Learn more
A man with dark hair and a watch on his left wrist standing with arms crossed in front of a tech company logo and a robot image on a screen behind him.

Get in Touch

No pitch, No obligation, Just experienced sponsorship judgement, when it actually matters. Let’s chat and see how I can help you.